Google Forms works well for relatively simple input, like signing up participants for a workshop or gathering feedback.Qualtrics is better suited foracademic research or complex surveys requiring branching and the use of imported data.
You can find a more detailed comparison below.
Standard question formats (ex. multiple choice, checkboxes, short answer, etc.)
Yes, 1 file upload per question
Yes, up to 10 file uploads per question
Survey Logic (Branching)
Yes, extensive flexibility
Yes, though limited functionality
Yes, extensive built-in and exporting functionality
(ex. file formats .csv, SPSS)
Yes, limited built-in graphs using Google Sheets or exporting functionality
(ex. file formats .csv, .xlsx, Google Sheets)
No, requires third party add-ins
Ability to control customized surveys and distribution messages using imported data
Yes, custom emails, importing contacts, contact list, and anonymous links as well as reminders.
Yes, emails and anonymous links
Custom Design Templates
Important: The services described are administered by St. Edward's and are distinct from any personal Google account. It is strongly advised not to store any institutional data on your personal accounts.